Project created for a modular kitchen and cabinets store, located at D&D Mall, in São Paulo, intended for highlighting the original brand Timbrik, from Rio de Janeiro, for a market expansion in a new commercial center
Due to the original features of the store façade in the mall and to the internal regulations of the commercial center, i.e., the impediment of the façade use as an architectural feature, by virtue of the aisles standardization, and of the change in the façade glass curtains, or the application of any building elements upon it, we chose to build a new internal volume, which would project in front of the empty space comprised by the store shell.
If, on one hand, the legal levies restrained the façade speculation, on the other hand, it enabled the intended visual impact for the viewer/buyer who passes by the mall halls, putting the store in a condition of an architectural object within the glass box/windows.
The decision made assumes elements of modernism (blind panels, columns/external pillars behind the façade panel, visual permeability), in order to compose a modern space, with a clear view of the exposed product.
Within the sectorialization preceedings requested by the program, the access to the internal part of the store is the starting point for the proposal resolution. Made by a walkway in fulget, the entire path becomes enhanced, directing the flow, as well as segregating distinctive exhibition areas from the kitchen/cabinets showroom, indicating the vertical circulation for the mezzanine access.
The above-mentioned path, aggregated to the landscaping solution, forms a service promenade, clearing the remaining store areas for merchandise display.
The furniture installed on the customer relations department, incorporated to the store architecture, reinforces the austerity of the lines and construction, brought the use of architectural use material for these equipment (aluminium, steel and corrugated sheet metal). All spaces have their construction elements interconnected, from the width of the tabletops, mezzanine sustaining pillar gaps, solar shadings, plant holders and floor metallic spacing
The lighting of the store plans to enhance the ceiling heights with lighting plans, displaying the height discrepancies. A few scattered lights enhance the plant types on the holders, making a vertical plan of the stairway spindle, mainly. The internal façade, in aluminium, is also enhanced, providing a cleanliness to the windows. The solar shading use enables an even lighting, which provides a good color resolution, without the need of the virtual presence of equipment. The supplementary details brings a distinction to the internal sign containing the brand name in blocked font.
Located as the main attraction of the back of the store, the café has the purpose of, in addition to being another display point for the products, being a laid-back spot for the customer service. The wow factor is the tear throughout the entire white fulget panel, where a slim water stream replaces the traditional faucet. A strategic light spot illuminates this stream.
The volume concept for the mezzanine as a metallic box in front of the façade enhances the resulting empty volume. Using aluminium and solar shading sliding panels brings versatility to the mezzanine. The side panel, in multilayer glass, enables the box to open towards the internal part of the store, however, maintaining the prism invisible line.
The highlight is the contrast among the different textures of white, combining the neutral aspect of the silver reflected in steel and aluminium. The absence of color in the store architecture enables the creativity for choosing the color pallet of the products.
Project – Ivan Rezende Arquitetura
Lighting – LD Studio
Visual Programming – Estudio Silvia Girão
Photos – MCA Estúdio