The project concept is a big proportioned design shed, where the architecture, in its most pure and clean form, is the backdrop for the creative and productive of the contemporary furniture.
In view of the enormous space of the store and the need to establish an appropriate connection between investments and advantages, the proposal forwarded keeps exterior beams, pillars, installations and slabs that compose the architecture, showing the construction method and creating a contemporary and technical, not favoring decorativism. The option made did not consider the economic factor only, but also the aesthetic aspects creating an identity for the store and reinforcing the brand as a dissemination and disclosure for the design.
Making the store stand out from the rest of the mall was the inspiration for enhancing the façade volumetrics. For this purpose, resources like the retract of the front window were used, opening a space towards an exhibition area at the external part of the store, connected to the separate deck, exclusively intended to the displaying of the outdoor products and the creation of a suspended window that covers the most part of the sideways façade. This window lifts and enhances the products, in addition to creating a distinctive element on the side wall of the block.
The front window design, as a stretched glass skin, disconnected from the sustaining pillars, extricates and evidences the structure, contributing with the creation of a fluid expression, distinguishing the store as an exhibition box.
In view of the option of leaving structures out in the open in purpose, the store ceiling would be visible, with the metallic structure beams of the background existing slab, composed by premolded plates, which help standing out the space textures, in connection with the marking of the pillars.
The lines forming the structural mesh are now a strong element for the project, and stress an interesting perspective of the store internal space. Gypsum plates had been distributed in a few spots, inside the limits of the beams markings, and supporting the air conditioning and lighting equipment elements.
Project – Ivan Rezende Arquitetura
Lighting – LD Studio
Visual Programming – Estudio Silvia Girão
Photos – MCA Estúdio