The concept of the project is a large design shed where the architecture allows the visualization of the constructive elements.
Due to the large size of the store and the need to define an adequate investments-benefits ratio, the proposal was to maintain the beams, pillars, installations and slabs that compose the architecture, evidencing the constructive method and creating a contemporary and technical language to the detriment of decorativism.
The choice does not only refer to an economic issue, but also to an aesthetic issue that creates identity for the store and reaffirms the brand.
Credits
Project – Ivan Rezende Arquitetura
Lighting – LD Studio
Visual Programming – Estudio Silvia Girão
Photos – MCA Estúdio