Linked to a functional organization where plants are treated as free nappes, the architectural project of the store Novo Ambiente aimed to establish, in its concept, a connection of the architectural object to the urban space.
The frontal part of the property was created with the purpose to be an exhibition area, which would entice the people going by and promote a separate ambiance from the purchasing experience. As a public space, the premises work as a place where you can take a break and also as a meeting point.
The glass façade, divided in an asymmetric assembly, ensures the visual permeability between the external and internal sides, turning the store into an exhibition window for itself.
Project – Ivan Rezende Arquitetura
Lighting – Maneco Quinderé
Visual Programming – Estudio Silvia Girão
Photos – MCA Estúdio